👇🏼The 6 types of photos your brand needs 👇🏼

As a business owner or professional, building a strong personal brand is crucial to your success.

“You too are a brand. Whether you know it or not. Whether you like it or not.”
~ Marc Ecko

The key to building the brand that is YOU, is showing up and being your authentic self.

One of the most important elements therefore, is having a variety of high-quality photos that help you become visible by showcasing your unique personality and value.

Here are the 6 types of photos your brand needs…

1. Professional headshot:

* A professional headshot serves as the visual introduction of your personal brand… like a first handshake.
* It is often used on your website, LinkedIn profile, Facebook page, Instagram, YouTube, or even on a business card.
* Its goal is to show a polished and professional image that accurately reflects you.
* To achieve this, it should be well-lit and in focus, capturing a confident and approachable expression.

2. Action shots:

* Action shots capture you doing something – speaking at a conference, meeting with clients, creating your product or service….
* They are great for visually showcasing your areas of expertise.
* Action photos demonstrate your ability to get things done… they build credibility.

3. Lifestyle shots:

* Lifestyle shots show you in a relaxed and casual setting, such as working from home, networking at an event, etc.
* These photos give a glimpse into your personality, making you more relatable and approachable to your target audience.
* By including them in your personal brand, you can humanise yourself and help build a more personal connection with your audience.

4. Product or service shots:

* Product or service shots are photos of your offerings, whether it be physical products or digital services.
* They should be high quality to ensure that your offerings are shown in their best light.
* Good product or service shots can help increase interest and credibility in your offerings, leading to more sales or conversions.

5. Team photos:

* Team photos showcase the people you work with and the culture of your business.
* They can be used on your website, LinkedIn profile, and social media accounts, and demonstrate the collective strengths and abilities of your team.
* By showcasing your team, you can create a sense of unity and showcase the collective talent and expertise of your business.

6. Testimonial photos:

* Testimonial photos are photos of clients or partners who have given positive feedback about your work or services.
* They are a powerful way to showcase the positive impact you have made and help build trust and credibility with your target audience.
* By including testimonial photos in your personal brand, you can demonstrate that others have had positive experiences working with you and increase the likelihood of future clients or partners choosing to work with you.

A mix of these different types of photos will ensure you have plenty of content to use when you interact with your target audience online or offline.

Remember that building your brand is an ongoing process, so you’ll need to update your photos as you grow and evolve as a business owner.