{"id":170,"date":"2022-11-02T05:55:01","date_gmt":"2022-11-02T05:55:01","guid":{"rendered":"https:\/\/petrinaverma.com.au\/?p=170"},"modified":"2024-02-23T08:34:46","modified_gmt":"2024-02-23T08:34:46","slug":"express-your-authentic-self-in-personal-branding","status":"publish","type":"post","link":"https:\/\/petrinaverma.com.au\/?p=170","title":{"rendered":"Your Authentic Self \u2013 Part 3"},"content":{"rendered":"\n

How to Express Your Authentic Self in Personal Branding<\/strong><\/h2>\n\n\n\n

How do you go about expressing who you are in your branding? How do you make sure you come across as authentic? The beauty is, once you\u2019ve discovered your authentic self, expressing it becomes effortless. It\u2019s not something you have to think about or put on, like a mask \u2013 it\u2019s literally just being yourself, and your audience will love you for it.<\/p>\n\n\n\n

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Step 1: Find your niche<\/strong><\/h2>\n\n\n\n

Look, if you\u2019re not in the right industry, people can tell. You won\u2019t have the passion and you won\u2019t have the drive. They\u2019ll smell you a mile away. Don\u2019t go into business into a niche that \u2018does well\u2019. Go into a niche you\u2019re passionate about. <\/p>\n\n\n\n

If that\u2019s fashion, excellent… fitness, great… monster trucks, even better. It doesn\u2019t matter what you are selling \u2013 it matters that you\u2019re doing it genuinely. If you believe in your product, so will everyone else. But you can\u2019t build a personal brand based on something you don\u2019t believe in and aren\u2019t passionate about. <\/p>\n\n\n\n

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Step 2: Find your genuine voice<\/strong><\/h2>\n\n\n\n

A lot of business owners \u2013 especially women! \u2013 find themselves creating a faux, public voice for themselves and their fabricated public persona. You know, \u2018sensible\u2019, even-tempered, formal language \u2013 things we\u2019re told are appropriate and proper. <\/p>\n\n\n\n

However, all that can feel inauthentic and fake. Because it is fake. Shake it off, and find your genuine voice. What do you sound like in real life? Do you use a lot of colloquialisms? Do you find yourself saying \u201clike\u201d a lot? When you get passionate, do you ramble excitedly?<\/p>\n\n\n\n

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\"Express<\/figure>\n\n\n\n
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All that is not just fine, it\u2019s precisely the breath of fresh air and the authenticity people want to see. Your personal brand needs to reflect you and who you really are as a person. If you sound like a genuine person, you will be perceived like one. <\/p>\n\n\n\n

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\"Express<\/figure>\n\n\n\n
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Step 3: Get personal<\/strong><\/h2>\n\n\n\n

Thankfully for all of us, social media has given us free reign to get personal with strangers. It won\u2019t come naturally to a lot of us \u2013 in fact, most of us are raised to be very reserved in public. But learning to share and to be personal with your audience is going to go a long way for your authenticity. <\/p>\n\n\n\n

Go against your education and what is proper and get personal online. Don\u2019t be afraid to connect with people and talk about your real self, real life, real struggles and achievements. If there\u2019s anything we\u2019ve learned, it\u2019s that being relatable in this way ensures that everyone reads you as genuine and they will not hesitate to trust you. <\/p>\n\n\n\n

Vulnerability can be scary, but it\u2019s also extremely endearing, especially in contrast with overly formal, cold, reserved, professional public-facing types. No one wants to buy from that girl. But the one who\u2019s warm and human and isn\u2019t afraid to share her personal struggles? That\u2019s the one you want to be friends with on social media. That could be you!<\/p>\n\n\n\n

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\"Express<\/figure>\n\n\n\n
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Step 4: Get emotional<\/strong><\/h2>\n\n\n\n

The world is <\/strong>always trying to disqualify women\u2019s professionalism and argue that they\u2019re not fit for leadership based on emotions… that we\u2019re too emotional to be good business leaders… because of this, which is why so many women try to hide their emotions. <\/p>\n\n\n\n

Well, I\u2019m telling you to do the exact opposite. Personal branding and authenticity rely a lot on these raw, genuine, relatable human emotions. Are you feeling sad? Share with the world. Does something make you angry? Let it out. Are you very passionate about a cause? Let everyone know. That is going to show that you are a real person with real emotions who\u2019s not hiding behind a PR-friendly persona. <\/p>\n\n\n\n

On a slightly more pragmatic, maybe even cynical note, purchases are made based on emotions, a lot of the time. If being honest about your emotions can make others feel the same way, you\u2019ve hit the jackpot.<\/p>\n\n\n\n

If you\u2019re ready to discover your authentic self or if you\u2019re still hesitating, my inbox is always open for a chat!<\/p>\n","protected":false},"excerpt":{"rendered":"

How to Express Your Authentic Self in Personal Branding How do you go about expressing who you are in your branding? How do you make sure you come across as authentic? The beauty is, once you\u2019ve discovered your authentic self, expressing it becomes effortless. 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